Zirkusgasse 28/12
1020 Vienna.
Purpose:
Introduction to communications with press and others through a hands-on workshop where we will quickly move from the abstract to each student’s individual plan. There will be a follow-up workshop at the end of the year when students are to attend the CriticalEarth-conference in Exeter, UK. In between the workshops in Vienna and Exeter individual projects will be discussed virtually.
Participants:
Students involved in Critical Earth Project.
Workshop leader:
David Trads, journalist and author, associated with Niels Bohr Institute at the University of Copenhagen.
Program:
09:00-9:30 Introduction: Why is it important to communicate science to outside world? And: How does it help your career if you’re good at it?
09:30-10:30 What is a ‘good story’? And: How does a reporter want? And: Why are news criteria important to understand?
10:30-11:00 Definitions of different target groups. And: How to use target groups.
11:00-12:00 What is ‘your’ good story? And: how to reduce complexity and make scientific insights accessible to broader audiences.
12:00-12:45 Lunch
12:45-13:45 Write a brief, popular blogpost. And: How to keep it simple! And: Learn to communicate your message quickly
14:00-15:00 How to improve a blogpost. And: How to maximize attention. And: Learn a few easy tools to express yourself in a simple, but precise manner.
15:00-15:30 Individual assignments & wrap-up.